Our flagship case studies

High-impact media operations

Since 2015, Edile Consulting has advised states, institutions, and major public and private organizations on media relations, influence, and communications strategies.

Paris Doha Brussels
Explore

We design and lead media operations that bring our clients’ messages, projects, and public statements to the fore.

Edile Consulting is an advisory firm in communications, public relations and decoding, specializing in institutional and international issues. We work in France, across Europe, and internationally for demanding clients who need their voice heard in a complex media landscape.

Our tailored approach is built on a deep understanding of media, political, and economic ecosystems. We craft compelling narrative strategies and build lasting relationships between our clients and key opinion leaders — journalists, influencers, and decision-makers.

01 International influence · Media relations

FIFA World Cup Qatar 2022

Our client, the State of Qatar, hosted the FIFA World Cup in November–December 2022. As the press relations lead for the Emirate in France and Belgium, we supported our client throughout the project, both ahead of and during the event. It was a great challenge for our teams and an exceptional opportunity to take part in organizing one of the world’s biggest sporting events.

We organized press trips to Doha in the years and months leading up to the event to show journalists the reality on the ground (visits to infrastructure under construction, then completed, and during the World Cup itself).

We organized and supported numerous interviews (the Emir of Qatar, the Deputy Prime Minister and Minister of Foreign Affairs, the President of the World Cup Supreme Organizing Committee…), as well as print, TV and radio features…

These actions supported the first FIFA World Cup ever hosted by an Arab country and generated extensive coverage in major media outlets (TV, radio, print press).

FIFA World Cup Qatar 2022 — press trips and meetings
02 International press

In-depth interview — Emir of Qatar

On the eve of the 2022 FIFA World Cup in Qatar, the Emir of Qatar, Sheikh Tamim bin Hamad Al Thani, wanted to speak for the first time in the European print press. We proposed the idea of an exclusive interview in a major French weekly. Once approved, we offered the exclusive to Le Point and arranged the meeting between the Emir’s media office and the magazine’s editorial team. The meeting between the journalists and the Emir took place in Doha.

Over several days of interviews, the Emir opened up to the two journalists on a wide range of subjects: his overall geopolitical vision, his country’s role in the Middle East and the world, Qatar’s relationship with France, as well as his childhood, his education, his love of the French language, and his response to the criticism directed at his country over its organization of the World Cup.

Le Point — in-depth interview with the Emir of Qatar
03 Press · Exclusive interview

Sheikha Moza — Paris Match

Visiting UNESCO in Paris to discuss her work and that of her foundation on children’s education worldwide, Sheikha Moza asked us to organize media coverage of her visit.

Among other coverage, we organized an exclusive interview with Paris Match, which resulted in the cover photo and the online publication of the article.

Paris Match — exclusive interview with Sheikha Moza
04 Television

TF1 evening news feature

We regularly organize press trips for our client, the State of Qatar, which lead to broadcast features — as was the case here on the evening news of TF1, France’s leading national channel.

French audiences discovered Qatar’s rich culture and sporting heritage through a visit to the Al Shaqab equestrian center — an exceptional venue, unique in the world for lovers of purebred Arabian horses.

TF1 20h report — Al Shaqab equestrian center, Qatar
05 Press · Magazine

An 8-page feature in Le Figaro Magazine

A year and a half before the World Cup kicked off, Edile Consulting organized a press trip with several media outlets, including Le Figaro, so they could report on the progress of the titanic construction projects undertaken by Qatar.

This operation resulted in an 8-page article in the Magazine and several online articles on Le Figaro’s website.

Le Figaro Magazine report — Qatar, projects on a giant scale
06 Press · Belgium

Print and online coverage in La Libre Belgique

The Emir of Qatar, Tamim bin Hamad Al Thani, traveled to Washington to meet Joe Biden. During this visit, the American President designated Qatar a “major ally” of the United States.

Edile Consulting then handled the media coverage of this event in France and Belgium, which led, among other outcomes, to a publication in the daily newspaper La Libre and on its website.

La Libre Belgique articles — Qatar, a major US ally

How we work

Understand

In-depth analysis of your ecosystem, reputation challenges, and how target audiences perceive you.

Build

Crafting a tailored narrative strategy and identifying the best opinion leaders and distribution channels.

Activate

Deploying press relations, organizing interviews, press trips, and dedicated events.

Measure

Ongoing monitoring of media coverage and qualitative and quantitative impact analysis for every operation.

Let’s build a strategy that makes your voice heard.

Talk about your project